Best CRM Software For 2021

Best CRM software for 2021

by Daniel Abbott — 3 years ago in Top 10 8 min. read

Cloud CRM can streamline your sales process and grow your customer relationships, and they can do it no matter where folks are located during the pandemic. We test and review the top players.

What is CRM Software?

CRM applications (Customer relationship management applications), sometimes known as sales force automation (SFA) applications, helps companies monitor and manage customer interactions in one system of record. A CRM will document interactions involving a company, its prospects, and also its own current clients.

It is going to also facilitate those interactions by putting all relevant customer information –such as contact info, background, and trade summaries–right into a succinct live document.

CRM Applications is most commonly Employed in Revenue Sections to act as the Principal hub for sales force automation, for Example contact,

CRM applications is most frequently employed in revenue sections to act as the central hub for sales force automation, such as contact, account, and opportunity management.

CRM software can be delivered separately from other business solutions, such as ERP systems, marketing automation applications, and customer service applications, but can be incorporated with other business programs to facilitate an improved and coordinated client experience.

To qualify for inclusion in the CRM category, a product must:

  • Provide a bounded set of sales-related functions
  • Consolidate customer history and transactions into a single interface
  • Track prospects and contacts throughout the sales pipeline
  • Facilitate communication at all phases of the customer lifecycle
  • Integrate functions into a unifying database and platform

Customer Relationship Management Software Features

In general, customer relationship management technology provides the following sets of capabilities:

Customer Data Management

CRM software collects and organizes customer data. This includes contact information and interactions via email, phone, web chat and social media.

Sales Acceleration and Enablement

CRM software helps automate and streamline specific sales-related duties. This helps sales reps to perform their job better and accelerates sales cycles through automation of repetitive tasks. These tasks can include:

  • Creation of quotes
  • Order processing
  • Updating contact information
  • Sending emails
  • Sales forecasting
  • Evaluating employee performance

As the original source of sales force automation features, CRM systems are the most established type of sales acceleration technology. They are also considered a tool for sales enablement.

Marketing Automation

Many CRM software products include some marketing automation features. Others integrate with dedicated marketing automation products. Some features to look for include:

  • Email marketing
  • Lead management
  • Lead scoring and qualification
  • Landing page creation
  • Web forms
  • Marketing analytics

Customer Service & Support

CRM software products often provide customer support-related features. Many also integrate with standalone customer support software (i.e. help desks and contact center software). Customer support features may include:

  • Knowledge bases
  • Ticketing systems
  • Live chat
  • Customer support portals

Additional Features & Considerations

Some CRM software products also offer project management and social media management capabilities.

Additional considerations when evaluating CRM software include:

  • Deployment type (on-premise vs. hosted)
  • Customization options
  • Usability/UX
  • Mobile access
  • Security and privacy
  • Ease of integration
  • Scalability

Benefits of Using a CRM System

CRM systems hold lots of advantages for both tiny companies and ventures. When employed correctly, CRM can:

CRM software collects all client data into one area and enables companies to drive profits and growth. Among other items, it makes it easier for businesses to:

  • Create a single storehouse for customer data
  • Provide greater visibility into sales, marketing and customer service processes
  • Help optimize customer communications
  • Shorten sales cycles(Increse sales)
  • Improve customer retention
  • Help companies understand and address the needs of customers
  • Increase customer satisfaction
  • Automate tasks
  • Increase operational efficiency
  • Free up employees to focus on customer interactions
  • Have more transparency

Marketing CRM Software

CRMs are often sales-focused. However there are advantages for promotion also. Advertisers usually shop their prospects in a CRM platform and frequently assist with database administration.

Incorporating your CRM system with marketing automation, CMS, and eCommerce platforms might aid in improving marketing campaigns functionality. Info in this CRM helps marketers target their messages delivered through those systems to the correct men and women. These communications can then be monitored inside the CRM.

Marketers may also use CRM applications to report on advertising objectives, like lead participation and prospects passed to earnings. Possessing a shared database might help align marketing and sales campaigns too.

Some marketing automation programs incorporate an integrated CRM system (e.g. HubSpot and SharpSpring).

All-in-one advertising tools typically incorporate both CRM and marketing automation operation. They frequently have content management, SEO, societal advertising and eCommerce capabilities. These tools are geared toward small companies searching for basic capabilities. Larger businesses tend to prefer a best-of-breed strategy, including their CRM, marketing automation, and other programs.

Choosing the right CRM software

Picking the proper instrument for the companies is not an simple job with tens of thousands of CRM software alternatives to pick from. From easy tools to comprehensive answers, it could get overwhelming fast. And the reality is there is no wrong or right answer — it is all dependent on your company requirements.

To produce your evaluation process simpler, we did the hard work for you personally and analyzed nearly all of the very best CRM programs on the market. This is our range of 23 finest CRM programs available on the marketplace.

Every CRM software listed here:

  • Is relatively easy to use with little setup time
  • Has unique features that stand out from other CRM software
  • Is by a trustworthy provider, with regular updates and high security

1. Salesforce


Salesforce Revenue Cloud has Been the Norm in CRMs. And even though the firm now offers more than a dozen different goods, its own many-featured and extremely customizable sales CRM is still the backbone of its own offerings.

Even though there’s an entry-level snowball strategy, its minimum features allow it to be more of a gateway product to get users hooked on the Salesforce ecosystem since they grow.

Top features:

  • Contact management
  • Sales collaboration
  • Lead management
  • Email integration
  • Sales forecasting
  • Workflow Rules & Automation
  • Customizable Reports & Dashboards
  • Mobile Application

What’s interesting about this tool: Salesforce gives you an accurate view of your entire business with comprehensive forecasts.

Pricing: Starting from $25 user/month

Check out: Salesforce

2. Sugar CRM


Sugar Sell from SugarCRM is a collaborative CRM, allowing users to track and monitor activities, map each customer’s journey and automate as many workflows as you need to. Sugar Sell is presented by the vendor as lean, fast and integratable with anything. Sugar Sell replaces former editions of the

Top features:

  • Account management
  • Opportunity management
  • Sales collaboration
  • Pipeline management
  • Process automation

What’s interesting about this tool: Create multiple personalized dashboards to optimize for short-term and long-term goals. Select from a wealth of out-of-the-box, third-party, and custom Dashlets.

Pricing: From $52 user/month

Check out : Sugar CRM

3. Pipedrive


Small business owners like Pipedrive because it is simple and easy to use. It’s also a highly visual platform, making it easy to quickly navigate the dashboard and get the data you need at a glance. There is also no training required, and setup takes less than two minutes, so you and your team can get started right away.

Top features:

  • Contact History
  • Email integration and tracking
  • Goal Setting and reporting
  • Google apps integration

What’s interesting about this tool: Pipedrive has completely redesigned the world of CRM from a bulky system to an easy-to-use solution.

Pricing: From $12.50 user/month for an essential package

Check out : Pipedrive

4. WORKetc

work etc

WORKetc is a single cloud computing platform with integrated CRM, projects, billing, help desk, reporting, and collaboration capabilities.

WORK[etc] is an all-in-one cloud-based business management system with integrated CRM, projects, billing, help desk, reporting, and collaboration. The system supports popular third-party apps such as Google Work for Business, Xero Accounting, Quickbooks, Outlook and Evernote.

Top features:

  • Project Management with client access
  • Custom Fields viewable on sales, projects, and support cases
  • Gmail and Outlook Plugins
  • CRM with customer account history, reminders, contact tagging, and more
  • Billing featuring multi-currency, subscription, and catalog

What’s interesting about this tool: By integrating support cases directly inside of all areas of WORKetc, you can ensure the customer is always looked after.

Pricing: From $78 user/month for two users

Check out : WORKetc

5. Insightly


Insightly is a powerful CRM tool with a project and business management features.

Top features:

  • Lead routing for timely lead management
  • Workflow automation
  • Email management
  • Relationship linking

What’s interesting about this tool: Insightly CRM is tailored for any level of experience – from first time CRM users to sales experts.

Pricing: From $29 month/user

Check out : Insightly

6. Keap (formerly Infusionsoft)


Keep is a software designed specifically for small businesses that organizes your customer information and daily work in one place, freeing you up from repetitive tasks, so you have more time to focus on growing your business and delivering great service.

Top features:

  • Gmail and Outlook integration
  • Personalized communications
  • prewritten email templates

What’s interesting about this tool: With Smart Forms, you can collect the specific info you need right away when you add a new lead.

Pricing: From $79/month

Check out : Keep

7. Freshdesk


Freshdesk combines customer relationship management with automated helpdesk. This way, you’ll have more insight into your customers and can serve them the best.

Freshdesk is a SaaS based customer support software for businesses of all sizes. The vendor’s value proposition is that Freshdesk is priced affordably, and is free forever for any number of agents. There are four other plans available that come with a whole lot of features.

Top features:

  • Powerful ticketing
  • Customer management
  • Scheduled reporting

What’s interesting about this tool: With Freshdesk, you can help your customers get instant answers by creating a knowledge base that is available whenever they need it.

Pricing: From $15 user/month

Check out : Freshdesk

8. Zoho CRM


Zoho CRM helps to reach out to prospects at the right moment, engage with them across every channel, and close more deals the smarter way.

Zoho CRM empowers small to large-sized organizations with a complete customer relationship lifecycle management solution for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management in a single business system.

Top features:

  • Email integration for instant overview
  • SalesIQ for visitor Tracking and sales intelligence
  • Campaigns for email marketing
  • Social for Social Media marketing

What’s interesting about this tool: Zoho CRM lets you turn routine tasks into contests and watch your salespeople compete to add the most notes or send the most emails.

Pricing: From $15 user/month

Check out : Zoho CRM

9. Creatio (formerly bpm ‘online)


Creatio is a unique synergy of unified CRM and intelligent BPM platform that connects the dots between marketing, sales, and customer service.

Top features:

  • Account and contact management
  • Intelligent data enrichment
  • Communication panel
  • Lead generation

What’s interesting about this tool: The knowledge base takes on features of social networks — users can like posts and share ideas and comments.

Pricing: From $30 user/month

Check out : Creatio

10. HubSpot CRM


HubSpot CRM makes it easy to organize, track, and grow your pipeline.Whether you have a small group of five or even a complex sales force of 500, then HubSpot provides packaging and pricing options that grow together with you.

HubSpot client relationship management (CRM) applications is built for businesses which are looking to invest less time logging info.

It keeps all of your contacts in a single centralized, customizable database. And you’ll be able to see everything about a lead in 1 location — no more digging through inboxes to locate information. Start with the free HubSpot CRM today.

Top features:

  • Manage your pipeline with total visibility
  • Log sales activity automatically
  • See everything about a lead in one place

What’s interesting about this tool: HubSpot CRM is part of a full suite of sales productivity tools that sync up with your inbox and make every aspect of selling easier.

Pricing: From €36.80 per month

Check out : HubSpot

Daniel Abbott

Daniel Abbott is editor in chief & research analyst at The Next Tech. He is deeply interested in the moral ramifications of new technologies and believes in leveraging the data scientist, research and content enhancement to help build a better world for everyone.

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