Top 20 Lead Generation Tools To Grow Your Business

Top 20 Lead Generation Tools to Grow Your Business

by Daniel Abbott — 3 years ago in Top 10 13 min. read

While the COVID-19 worldwide pandemic has driven most companies to decrease their costs, there’s an even more compelling requirement for balancing account, stock management, and stoping customer support.

The advertising industry has experienced a massive paradigm shift using automated lead generation for deeper and better reach among the masses.

Lead production is among the most crucial elements of B2B advertising and can be consequential for its development and flourishing of an organisation. But then again, is Lead Gen such a challenging undertaking?

The practice of Lead Gen starts with identifying and attaining the proper customer masses, getting them to stop by your site, product, and support catalogue and compelling them to buy for direct conversion. It will not end here since you need to put continuous attempts to nurture these prospects for a lifetime.

The best way to start is to get the ideal lead generation resources. These instruments are consequential and also have identifying features you may wish to research.

Features of Lead Generation Tools

Here are some of the common features that a lead generation tool must-have.

1. Usability

Best lead generation tools offer you impeccable ease-of-use and also make the whole task of spreading the word round the masses simpler and better. They do not require core technical capability or coding abilities for the best outcomes.

2. Platform Integration

The contemporary business landscape incorporates several kinds of company automation and software which operate in close affiliation to accomplish the desired business results. So, all of the leading lead generation tools offer you easy integration across all the significant platforms for easy functioning.

3. Diverse Functionality

Finest lead generation applications has a varied set of plugins and features for holistic and thorough support to entrepreneurs. From analytics to coverage and out of direct flows into landing pages — direct generation tools include a rich arsenal for entrepreneurs.

4. Landing Page Builders

According to Forbes, companies with over 40 landing pages capture 12 times more prospects than people with five or more lesser landing pages. Further, landing pages with videos may boost your conversions by 80 percent.

And, such stats signify that the value of having a strong and dependable landing page builder instrument. Once it is possible to automate the whole process, you automate direct conversion, and it is surely a significant small business growth driver.

5. Marketing Dashboards

All-inclusive advertising dashboards for both B2B and B2C marketers are yet another significant feature given by the best lead generation tools.

These dashboards are outfitted with a marketer may demand for lead generation, marketing automation, direct management, account-based advertising, plus a whole lot more.

After having a short summary of the several essential features of direct generation applications, let’s proceed to research its different kinds.

Types of Lead Generation Tools

Lead generation tools can be broadly divided into the following categories:

Types of Lead Generation Tools

1. Email Marketing Tools

Email Marketing tools offer you unparalleled functionality in regards to internet lead generation and can be one of the greatest internet lead generation tools.

2. Email Lookup Tools

They end up being quite helpful once you have to connect with individuals which aren’t in your email list. These tools permit you to discover their email addresses and contact information and allow you to connect together.

3. Marketing Automation

Marketing automation programs automate tasks like social networking posting, email advertising, and advertising campaigns, etc… Hence, they don’t just enhance work performance, but they also help entrepreneurs in supplying more personalized customer experiences.

4. Calendar Scheduling

The calendar scheduling tools allow you to conquer the challenges of scheduling meetings and by-pass the back-and-forth email chains. They provide your prospects more flexibility and also maintain your calendar packaged effortlessly.

5. Form Collection Tools

Form collection tools perform the job of collecting email addresses and other private contact information of your site traffic that could function as potential clients. They help you make the email lists for trickle campaigns and articles marketing, etc…

6. PopUps

Popups do an amazing job when it comes to grabbing the attention of your customers. They also gather email addresses and other private information.

7. Live Chat

Live chat tools permit you to serve your website traffic in lots of ways. By grabbing the attention through conversation pushes to showing the messages concerning the most recent bargains, to solving questions, etc. — they enable prospective clients to get in contact with your staff in a fast way.

8. Inbound Lead Generation Tools

These tools enable you to attract more leads to a site and other stations. It entails creating campaigns and content to drive more visitors to your site, which contributes to conversions.

9. Contests

Contest tools are fantastic for generating brand awareness and receiving the participants and individuals, generally speaking, to register to your own email list. Once finished, you can continue to add them into your email trickle campaigns.

10. Marketing Management Tools

The advertising management software help you optimize lead generation, measure performance and enhance the quality of prospects.

11. Social Media and Forum Tools

If it comes to amassing leads from societal networking stations and forums, all these tools give the very best help by collecting the email addresses and other contact info from social networking channels like Twitter and LinkedIn.

Now, let’s dive in and have a glance in the best lead generation resources and making them worthy of the rank.

Top Lead Generation Tools

Without further ado, let’s look at the best lead-gen tools.

1. Qualaroo


Qualaroo is among the greatest lead generation tools which are smart and lets you ask the ideal question at the ideal time and collect excellent feedback from the clients and visitors.

You are able to demonstrate the polls and popup lead production forms in your own site too. It’s possible to target the consumers via particular activities, events, behavioral patterns, biscuits, place, and also the information obtained from the programs.

It gives innovative targeting and a exceptional attribute — Qualaroo Nudges that boost your response rates too.

Plan Pricing
Free Available
EssentialS $25 monthly
Premium $50 monthly

You can use any one of them for free for 15 days.

2. ProProfs Chat

chat software

ProProfs Chat is among the top rated inbound direct generation tools which maximizes your sales funnel. It permits you to capture qualified prospects and saves them into some CRM program of your choice. one special feature is that the”statements” through which you are able to talk about the forthcoming events, revenue, upgrades, and new product launches with your site traffic.

It gives multi-faceted participation strategies your sales staff can use to discover upsell opportunities.

It’s possible to utilize ProProfs Chat to make an extremely trusted lead generation system which is included with significant features like a customized pre-chat type by which you’ll be able to collect information and lead the incoming visitor questions to the ideal groups or sections.

Plan Pricing
Free Available
EssentialS $12.75 monthly
Premium $17 monthly

You can use any one of them for free for 15 days.

3. AeroLeads


AeroLeads is an online lead creation tool which lets you capture qualified leads to the kind of business information and email addresses. It sits as a slick Google Chrome plugin and permits you to bring the contact information to a lead direction page.

It is possible to look and include the contact information gathered by the AeroLeads plugin to view them on the direct management page . Next, you are able to filter, edit, and sort the accumulated outcomes readily. It is readily integrated with other significant programs and applications.

Plan Pricing
Take off $49 monthly
Climb $149 monthly
Cruise $499 monthly
Enterprise Price on call

4. Mediatoolkit


Mediatoolkit is an internet media monitoring and evaluation tool which could help you learn about all of your social networking mentions 24X7 from any resource on earth.

It’s possible to automate your social websites and site tracking and filter the results through strong search filters, like Tags, Boolean Search, Location filters, and Language blockers, etc..

It’s an exceptional data analysis dashboard that makes it possible to do the opinion evaluation, sway scoring, and also create excel data sheets for assessment and reporting. You are able to make custom alarms and save your information in a variety of forms like PDF documents or excel sheets.

Plan Pricing
Pro 117$ monthly
Medium Business 444$ monthly
Enterprise 1100$ monthly
Agency Price on call

5. ProProfs Survey Maker

ProProfs Survey Maker

A cloud-based program, ProProfs Survey Maker, lets you assemble qualified prospects and catch their recurring issues.

The program is accompanied by an impeccable knowledge base and a massive library of queries that enable you to comprehend the buy intent, depart objective, and total experience of your clients and prospects.

It permits you to personalize the client interactions and includes a wonderful survey distribution system which distributes surveys via email, site, social networking, and links that are embedded.

So, the chances of you attaining the prospects that are applicable are better and higher.

Plan Pricing
FREE 117$ monthly
Essentials $50 monthly
Premium $100 monthly

You can use any one of them for free for 15 days.

6. LeadQuizzes


LeadQuizzes is just another notable online quiz maker that’s among the greatest lead generation applications for SMEs and start-ups.

The entrepreneurs can create polls, increase their prospects, and find out about their client behavior without having a programmer. The tool includes powerful popup controls that enable you to catch more data and leads in your site.

Plan Pricing
Standard $49 monthly
Pro $99 monthly
Premium $249 monthly

7. Poptin


Poptin enables you to produce engaging kinds and popups to your sites within minutes and makes it possible to create an offer your clients can’t refuse.

It can help you reduce shopping cart abandonment by providing popups and promotes visitor participation by conducting surveys and collecting opinions. It’s possible to earn user-relevant supplies for better-personalized adventures and use the autoresponder emails to send coupons or even welcome mails to boost consumer experience.

Poptin permits you to create Email strains, Advanced types, and Contact forms, etc., for improved lead production.

Plan Pricing
FREE Available
Basic $19 monthly
Pro $49 monthly
Agency $99 monthly

8. RollWorks


RollWorks is a account-based platform that’s ideal for B2B marketers and ABM solution seekers. This can be powered by data and machine learning and is unquestionably one of the greatest lead generation tools.

The tool includes all the ABM Readiness Assessment Guide that enables the B2B entrepreneurs with the ideal insight in to their ABM readiness. You’re able to determine the perfect client profile to your organization and target balances and essential buyers to boost your ROI.

You might even engage the present accounts and assess the effect of your lead generation tasks.

Plan Pricing
Basic $975
Standard Price on call
Professional Price on call
Ultimate Price on call

9. Aimtell


Aimtell provides better visitor participation via internet push notifications and enables you get, engage, and keep prospects in addition to clients as soon as they leave your site.

You’re able to send customized push notifications to your customers, clients, and prospects for superior reach and far better client participation. It’s possible to acquire subscribers and enhance their consumer travels effortlessly.

Plan Pricing
Basic $49 monthly
Plus $99 monthly
Pro $199 monthly
Enterprise $299 monthly

10. VisitorQueue


VisitorQueue permits you to recognize the title, user information, and contact information of those people and companies that see your site. It’s possible to share the accumulated data with your staff and enjoy far better conversions without much ado.

The tool permits you to get into the crucial decision-makers’ contact information of other businesses or companies that see your site. It is possible to enjoy an infinite number of consumers in each program, and the tool includes dedicated customer care.

It’s possible to enjoy seamless integration across all the significant platforms and applications.

Plan Pricing
100 companies $31 monthly
300 companies $63 monthly
500 companies $79 monthly
1000 companies $135 monthly
2000 companies $199 monthly

11. LeadBoxer


LeadBoxer is an automatic lead generation tool which speeds up the direct qualification and makes it possible to increase your earnings. You’re able to catch new leads and gain actionable insights into your own site traffic.

The tool provides real-time details regarding online visitors and reveals the users interacting with your site. You are able to optimize workflows to fix your own client intelligence problems by applying this tool.

Plan Pricing
Basic $231 monthly
Premium $586 monthly

12. Outgrow


Outgrow permits you to create engaging, interactive content such as evaluations, quizzes, polls, surveys, and calculators. They all are high lead generation content bits and could be created with ease with no coding expertise.

You’re able to share the content for a slide, pop-up, or put in it onto a page or URL of your selection. Outgrow includes lots of pre-built templates and remarkable designs optimized for involvement, conversion, and display dimensions.

This instrument has another dashboard for greater end-to-end analytics and may incorporate with over 500 3rd party sales and advertising tools. You could even add buttons such as’Follow,”Like,’ and CTAs like’talk’ on the result page.

Plan Pricing
Freelancer (Quiz Only) $14 monthly
Freelancer $25 monthly
Essentials $95 monthly
Business $600 monthly

13. Optinmonster


Optinmonster is among the best lead generation tools which assist you to grow your email list .

The simple drag-and-drop builder permits anybody to create magnificent pop-ups and lead production forms which may be optimized for greater conversion prices. With over 50 in-built templates, you can produce six kinds of lead generation material, of which a few are tremendously notable, like full-screen welcome pad, floating pub, and lightbox pop-up.

The worthiness of Optinmonster lies within its strong segmentation and targeting motor which lets you offer highly personalized customer experiences. It is possible to target the ideal people at the ideal time by demonstrating an extremely important offer.

Further, Optinmonster operates on all kinds of sites and platforms .

Plan Pricing
Basic $9 monthly
Plus $19 monthly
Pro $29 monthly
Growth $49 monthly

14. Leadfeeder


Leadfeeder is among the very best lead information collection tools and allows you to identify details of your customers, including their Mail addresses, and business names, etc..

Why is Leadfeeder an wonderful instrument is that it tells you exactly what businesses visited your site even if they do not fill any contact type.

In addition, it finds that the contact information of their workers working in this firm, and that means you’ve got the prospects which never asked about your merchandise and may prove to be outstanding potential leads to the sales pipeline. You can set up the Leadfeeder Tracker to get a trial.

Plan Pricing
PREMIUM $55 monthly

15. is a kind of advertising and outreach tool which lets you turn your contacts to leads and sales. It’s an automatic lead generation software which not only makes it possible to discover the email addresses of your prospects but also supports them.

You could even monitor the information on each interaction using It’s a contemporary sales automation system that integrates seamlessly and stays quietly on your browser instead of an extension.

So, whenever you would like, you can start a chilly Mail effort directly in the browser and lets you market your services and products to decision-makers.

Plan Pricing
Essential $149 monthly
Business $299 monthly

16. is a Email look-up tool which automates your revenue outreach list, like follow-ups, private information, tasks, societal touchpoints, and forecasts.

It simplifies the manual activities of a sales rep, like sending a follow-up. The tool includes different integrations and group management tools which allow for effortless and efficient functioning.

The application extension permits you to add new contacts to your own strings, create direct calls, and also handle & access your own tasks.

Plan Pricing
Individual $70 monthly
Business $60 monthly
Enterprise $50 monthly

17. Leadformly


Leadformly provides over 50 templates which are customizable and applicable to various businesses. It’s a LeadForm builder in which every form is constructed with over 58 best practices from the UX domain name.

The program raises the conclusion prices and usability of this LeadForms and makes it possible to avoid the significant direct escapes via types. The types can be embedded everywhere and include direct notifications and scoring.

Simple customization, smart validation, conditional logic, and educational analytics are another perks provided by Leadformly.

Plan Pricing
Free trial Available
Business $179 billed annually

18. Hellobar


Hellobar is just another commendable lead generation tool which won’t just raise your site visitor’s stay time but also pursues them to select the action you would like them to.

The program is simple to use and permits you to utilize it like a bribing tool (a free eBook or user manual ) to your customers.

Hellobar also lets you send visitors to a particular landing page, and it may help boost the social websites after and enjoys.

Plan Pricing
100 click $4.95 monthly
500 click $12.95 monthly
2500 click $29.95 monthly

$12.95, and 2500 click-throughs: $29.95.

19. Mailchimp


Mailchimp is among the most well-known lead generation applications which also makes it possible to build your brandnew. This is unquestionably among the easiest Email advertising platforms.

MailChimp is instinctive in nature and features a drag-and-drop Email builder which makes it simpler to make stunning Emails.

Additionally, it will come with Mail automation and will save 200 email contacts while sending 12000 Emails each month. The program includes customizable signup forms and section lists for direct nurturing.

Plan Pricing
Essentials $10.39 monthly
Standard $15.52 monthly
Premium $310.49 monthly

20. Marketo


Marketo is a direct management alternative that provides a number of different characteristics, for example Email promotion, lead scoring, analytics, direct management, etc..

So far as lead direction is worried, Marketo provides segmentation, lead nurturing, CRM lead generation, online behaviour monitoring, lead scoring, and evaluation along with automatic alarms (tasks).

Marketo includes fundamental coverage for analytics, application direction, A/B Testing, and Automated Mail Replies. It can readily handle Email deliverability and may also send Emails.

Plan Pricing
Information Price on call

Final Verdict

Lead generation tools enable you to plan your own enterprise development trajectory in a concentrated way. From landing pages, surveys to complex analytics, lead generation tools show your client’s heartbeat and make superior business prospects.

By way of instance, should you want a cost-effective tool for generating an email sales effort, MailChimp is going to be the ideal fit.

Further, for knowing the social networking mention of your own brands, it is possible to elect for Mediatoolkit. Finally, for creating worker engagement and NPS polls, you could think about using ProProfs Survey Maker. You might also try a mixture of resources to satisfy your company requirements.

Daniel Abbott

Daniel Abbott is editor in chief & research analyst at The Next Tech. He is deeply interested in the moral ramifications of new technologies and believes in leveraging the data scientist, research and content enhancement to help build a better world for everyone.

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