The Rise Of Headless Commerce: A Guide To Headless CMS

The Rise of Headless Commerce: A Guide to Headless CMS

by Evelyn Addison — 1 year ago in Development 4 min. read

Headless commerce is growing rapidly due to its ability to streamline digital experiences with online businesses. It decouples the technical backend functionality of the e-commerce platform from the front end. This gives your developers freedom to design or build whatever they want, depending on the customer’s preferences.

As the future of online business heads toward multichannel technology, most business owners are turning to CMS solutions. These solutions help to decouple the content presentation layer, and you can easily present similar information across all the channels.

The Headless CMS vs. Traditional CMS

If integrated well, headless CMS will encourage the customers to purchase more instead of switching from one channel to another. It helps you build a significant brand presence with just little effort and cost. In today’s fast-paced commerce industry, you must ensure that you meet the customers’ expectations with every product you offer.

Adopting MACH architecture is key to keeping up with digital customer expectations. With this architecture, you will increase the security of your online business and ensure that all activities run smoothly without interruptions.

On the other hand, traditional CMS combines the storage and management content with the end-user distribution. You can manage and publish digital content in a streamlined process requiring little coding experience. Some popular traditional CMS solutions include
Drupal, Hub, and WordPress.

With the fact that the traditional CMS carries out a lot of processes, there are a lot of dependencies that come with training and maintenance overhead. The worst experience you can get from the traditional CMS platform is getting stuck with a single front end for your content because it doesn’t support any concept for multichannel content delivery.

The presentation possibilities constrain the developers’ freedom that this coupled platform gives them. The developers must use customized themes to present their content and build great digital experiences.

There is a lack of room for experimentation with the traditional CMS platform. In most cases, these platforms leverage third-party plugins to improve their capabilities. But you have to remember that plugins won’t take you far.

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MACH Technologies for Headless CMS

To achieve the goals of the headless CMS platform, there are several MACH technologies that you can integrate into your application to increase your content integrity. These technologies include.


Headless commerce mostly utilizes private and public cloud-based SaaS providers to store data and host. It’s the best way to ensure that the functionality of your platform remains updated and highly scalable. With the commerce tools being built in the cloud, there is an infinite scale and greater ability to meet the customers’ experience. The managed infrastructure will provide scalability, reliability, and flexibility to support even low TCO.

Application Programming Interfaces

You must remember that your microservices interactions usually take the form of Application Programming Interfaces. These external hooks will allow each application module interaction and the use of data stored on the other apps. Therefore, APIs play a vital role in bridging the gap between the users in many modern applications. The APIs also work with GraphQL, the layer that sits on top of all APIs and complements them.


These are modular software systems that perform a single task. They seamlessly communicate with each other to form the content management infrastructure. Microservices are created individually and maintained by the respective teams. They can be deployed independently, leading to faster access to the new features and updates.

Why use Headless CMS and Commerce

Sometimes the use of the headless CMS and commerce may seem counterintuitive. What you need to understand is that the headless CMS has a lot of benefits in certain situations you cannot avoid. In most cases, the need for these benefits grows as new internet-connected devices like appliances and wearables.

If it were the traditional content management platform, these cases would be impossible, which is often for your online business to thrive effectively. In most cases, headless CMS systems have the capabilities to handle all these challenges effortlessly without needing separate display apps for the news channels.

There is a lot of flexibility and scalability built into the paradigm. This lets you customize your front-end solutions to ensure that they meet the needs of your customers. The headless CMS systems also provide better digital asset management, especially when dealing with large volumes of data. With these systems, you can generate content independent of the presentation.

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Benefits of The Headless CMS

Many benefits can accrue to a business for implementing the headless CMS for various operations. These benefits include.

Easy Integration

The infrastructure for the headless CMS platform allows for easy and secure integration with the existing systems of your online business. You need to understand that the development language is not tied to the CMS language. That means the developers can design their code for all integrations, and it will work without hassles. The easy integration makes your operations flexible and manageable.

Greater Scalability

The ability to scale your online business operations has a lot of benefits. The headless CMS platform makes your system cleaner and scalable with full presentation control. This means you can host your business content anywhere and use the static generators to display the content through the multi-user environment. Greater scalability makes your content future-proof because you can integrate innovations as soon as they get on the market.

Faster Development, Faster Time-to-Market

The headless CMS architecture lets you use your favorite programming language, processes, tools, and frameworks to create websites and different mobile applications. You can keep full control over the application development, leading to better performance, faster development, and higher security. You will achieve lower scaling costs with excellent collaboration between the development teams.

Better and Easier to use Content Architecture

With this platform, you can manage your content without worrying about delivery. You can create your content and presentation separately, which will help reduce interface complexity and other issues related to the content infrastructure. You need to specify the content types and fragments you will need to push through the API. This allows omnichannel readiness through any platform.


There are lots of benefits to using headless CMS solutions for your business. All you need is to ensure you thoroughly understand how it works and the benefits that will accrue in the long run. Optimize on the MACH technologies to integrate your application layers and ensure content integrity in your online business.

Evelyn Addison

Evelyn is an assistant editor for The Next Tech and Just finished her master’s in modern East Asian Studies and plans to continue with her old hobby that is computer science.

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